How to Conduct a SWOT Analysis

Posted by Rishil Babu

In our earlier article we understood what exactly is a SWOT analysis and how could it be helpful a tool for an organisation, here we learn how to conduct a SWOT Analysis.

To conduct a SWOT Analysis, a simple 2-by-2 grid template is used, we can call it SWOT Matrix. Each section of the grid has one of the SWOT headings ie., Strengths, Weaknesses, Opportunities, and Threats.

Now get a group or stakeholders together to brainstorm on each of these areas and list out points. Ensure all relevant points are captured in the SWOT matrix.

Here are some examples of SWOT for some organization :
SWOT for Starbucks
SWOT for a medium-sized computer store in US
SWOT for ExxonMobil

A SWOT analysis can be done for a company, on yourself(individuals), current and prospective clients.

Once your SWOT analysis is complete, the next step is to prepare a report of your findings and incorporate it into a business plan.

You could also watch the below video on how to perform one for your organization

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